By Andrew Jarnagin
GENRE: ROCK
LABEL: TOOTH & NAIL
RELEASE DATE: JUNE 8, 2010
RATING: 2 OUT OF 5
There comes a time for every genre when there is really no reason to continue as it is. Once any genre achieves a somewhat large popularity, copycats flood the scene with rehashed imitations of what originally drew people to that music. Pretty much everyone agrees that nu-metal is in this stage, and has been for several years. Whether you call it “nu-metal” or something else, the combination of near-metallic guitar riffs mixed with emotive vocals and enough pop added in to grab radio play, the genre is a has-been. Since October joined the show a few years too late. Their latest album, Life, Scars, Apologies toes the line between radio rock and metal, but overall is a letdown.
This album’s main characteristic is sounding just like numerous other bands, without any unique qualities. There is very little technicality, and while that is not inherently a problem, the metallic riffs are just too generic to stand out. However, the hooks are present; Since October’s best quality may be their ability to make a relatively simple song catchy. Ben Graham’s lyrics follow modern hard rock’s formula of vaguely referencing inner demons and troubles without much specific relatable quality.
There’s nothing really wrong with Life, Scars, Apologies. But if you’re looking for something original, with lots of replay value, Since October is not your band. As far as radio rock goes, there is certainly worse out there, yet there is really no reason to consider this album. Everything contained here has already been done, and done better, by somebody else.
Review title provided courtesy of Tooth & Nail Records
